Where Light Meets Legacy: 91 Athens Riviera x Armani Mare

Not indulgent for indulgence’s sake — but intentional, thoughtful, and effortless.

Some collaborations speak loudly. Others reshape an experience entirely — one linen-draped lounger, one sun-soaked palette at a time. This summer, 91 Athens Riviera, the bold hybrid hospitality concept by Domes, becomes the setting for a quiet transformation, as it welcomes the iconic Armani Mare for a season-long seaside takeover.

Set along the glittering curve of the Athenian Riviera, 91 reimagines coastal living through a lens of well-being, contemporary design, and elevated Mediterranean rhythm. In partnership with Armani beauty, that vision now takes on a new texture: refined, intentional, unmistakably Italian.

The Aegean Reimagined by Armani

The Armani Mare takeover transforms 91’s beach and poolside into a curated expression of form, light, and material. Bespoke cushions, parasols, and loungers echo the fluid geometry of the Armani Mare pattern, blending effortlessly with the natural tones of the Riviera: terracotta, chalk, seafoam, and stone.

Even the changing cabins, with their mid-century curves and graphic detailing, evoke a Riviera from another era — not nostalgic, but timeless. Leisure here becomes more than aesthetic; it’s a statement of poise.

Exclusive Summer Launch Event at 91 Athens Riviera

The collaboration launched with an exclusive two-day experience that set the season’s tone. Beauty editors, creators, and fashion insiders gathered beneath the June sun for a sunset celebration that blurred the line between ambience and expression. A custom Water Wall Projection reflected the horizon in motion, while signature Armani Glow looks caught the last golden light.

Redefining Mediterranean Summer Luxury

As the season unfolds, 91 Athens Riviera x Armani Mare becomes more than a collaboration. It’s a tribute to the new Mediterranean way of being — sunlit, curated, and emotionally attuned. A place where every detail is intentional, every pause is honored, and every glow comes from within.