Chat with us, powered by LiveChat
ARMANI MARE @ 91 ATHENS RIVIERA

August 4, 2025

Where Light Meets Legacy: 91 Athens Riviera x Armani Mare

Not indulgent for indulgences sake — but intentional, thoughtful, and effortless.

Some collaborations speak loudly. Others reshape an experience entirely — one linen-draped lounger, one sun-soaked palette at a time. This summer, 91 Athens Riviera, the bold hybrid hospitality concept by Domes, becomes the setting for a quiet transformation, as it welcomes the iconic Armani Mare for a season-long seaside takeover.

Set along the glittering curve of the Athenian Riviera, 91 reimagines coastal living through a lens of well-being, contemporary design, and elevated Mediterranean rhythm. In partnership with Armani beauty, that vision now takes on a new texture: refined, intentional, unmistakably Italian.

The Aegean Reimagined by Armani

The Armani Mare takeover transforms 91’s beach and poolside into a curated expression of form, light, and material. Bespoke cushions, parasols, and loungers echo the fluid geometry of the Armani Mare pattern, blending effortlessly with the natural tones of the Riviera: terracotta, chalk, seafoam, and stone.

Even the changing cabins, with their mid-century curves and graphic detailing, evoke a Riviera from another era — not nostalgic, but timeless. Leisure here becomes more than aesthetic; it’s a statement of poise.

91 Athens Riviera by Domes x Armani Mare

Exclusive Summer Launch Event at 91 Athens Riviera

The collaboration launched with an exclusive two-day experience that set the season’s tone. Beauty editors, creators, and fashion insiders gathered beneath the June sun for a sunset celebration that blurred the line between ambience and expression. A custom Water Wall Projection reflected the horizon in motion, while signature Armani Glow looks caught the last golden light.

Redefining Mediterranean Summer Luxury

As the season unfolds, 91 Athens Riviera x Armani Mare becomes more than a collaboration. It’s a tribute to the new Mediterranean way of being — sunlit, curated, and emotionally attuned. A place where every detail is intentional, every pause is honored, and every glow comes from within.

Words have many different meanings. So does the Domes experience.

Related Posts

The Spirit of the Kazania in Crete: An Autumn Tradition

Each autumn in Crete, as the grape harvest season concludes, the island awakens to one of its most cherished traditions:…

more...

October 2, 2025

Time to Make It Official: Nominate Domes for the Globe Travel Awards 2026

The Globe Travel Awards 2026 are fast approaching, bringing together the travel industry’s leading voices to celebrate innovation, excellence, and…

more...

September 30, 2025

A Four-Hands Culinary Encounter at Domes Lake Algarve

On September 17, the serene shores of Domes Lake Algarve, Autograph Collection became the stage for one of the season’s…

more...

September 26, 2025

Laid-Back Luxury on the Ionian Shore: Stories from 1962 by the Sea

Along the shimmering coast of Corfu, where the Ionian Sea stretches into infinity, a culinary haven awaits: 1962 by the…

more...

September 23, 2025